On July 15, BMW Group Region China announced a new partnership with Momenta to co-develop an intelligent driving assistance solution powered by Momenta’s End-to-End Flywheel Big Model. Focusing on advancing next-generation intelligent driving technology, the collaboration will debut the Navigation-on-Autopilot (NOA) system on BMW's new models in China, including the coming locally-produced Neue Klasse models — enabling navigation-assisted intelligent driving across highway and urban environments.
Sean Green, President and CEO of BMW Group Region China, stated: “BMW's unique product philosophy and approach for intelligent driving are now enhanced by China's pioneering digital technology. This fusion will create a pure intelligent driving experience with BMW DNA and Chinese Intelligence for Chinese customers. We look forward to establishing another exemplary model of co-creation and shared success with Momenta. This powerhouse collaboration, with China's wisdom, underpins BMW’s strategy of ‘In China, for China, and co-creation at China Speed’, taking it to new heights.”
Xudong Cao, the CEO of Momenta, added: “We are honored to collaborate with the BMW Group. BMW has always been a symbol of driving pleasure and a leader in automotive innovation. Momenta will bring its deep expertise in intelligent driving to co-develop a driving assistance system with BMW — combining hallmark German driving dynamics with state-of-the-art AI large model technology. Together, we aim to deliver a safer, smarter, and more efficient mobility experience for the future.”
China, as a global hub of innovation, plays a pivotal role in BMW’s future development strategy. BMW Group remains committed to its "technology openness" approach in China — retaining core technological advantages while embracing local innovation. Through close collaboration with Chinese partners like Momenta, BMW is well-positioned to meet the rising demand for intelligent mobility from Chinese consumers.
As a global leader in autonomous driving, Momenta was among the first in the industry to achieve mass production of a single-stage end-to-end driving assistance solution. The company’s End-to-End Flywheel Big Model innovatively integrates perception and planning into a unified large model. Its data training framework combines “long-term memory + short-term memory”, mirroring the human brain’s balance of intuitive reasoning and logical analysis. This design significantly reduces training costs and effectively addresses millions of long-tail scenarios — greatly enhancing the reliability and robustness of the driving assistance system.
First row: Mrs. Nicole Guenther, Senior Vice President of Purchasing and Supplier Network Asia, President of BMW China Services Ltd. and Ms. Huan Sun, Business Development and Marketing SVP Momenta
Second row, from left to right, BMW: Mr. Frank Pieper, Vice President, Driving Experience, BMW R&D China, Mr. Lorry Lu, Vice President, Purchasing & Parts Quality Management, Digital Purchasing and Supplier Network Asia, BMW Group, Dr. Robert Kahlenberg, Senior Vice President, BMW R&D China, Dr. Franz Decker, President & CEO, BMW Brilliance Automotive Ltd., Mr. Sean Green, President & CEO, BMW Group Region China; Momenta: Mr. Xudong Cao, CEO, Dr. Gang Sun, R&D SVP, Mr. Thomas Jacobson, Business Development VP, Ms. July Zhang, R&D VP, Dr. Qing Rao, Global Chief Solution Architect
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